Niels Groen

Senior User Experience (lead) Designer

+31 (0)65 069 5255

About me

I'm a Senior User Experience (lead) Designer (UX) with a history of Front-End Development located near Amsterdam, Netherlands. Being user centred I start with insight and research, sketching (ideas), ideas become wireframes and prototypes which evolve into final design and code. Throughout this agile process testing is a key element.
I'm an advocate for the prototype first idea to validate design ideas.
I've got extensive experience with mobile UX design for iOS (iPhone, iPad and Apple watch) and Android since 2011.

My interest for sustainability and the environment makes that any project surrounding these topics will take a definit priority over other projects. My goal for the next years is to work only on projects that solve a real problem and don’t damage the environment. Durability, clean energy, healthcare and education are some of the topics I care about.

In the past I've worked on projects for (amongst others) NN, Covadem, Neom, ING, Philips, Adidas, FOX Sports, PLUS, Heineken, Adyen, AVRO, LiGA, Albert Heijn, Spaces, Publitas, KLM, FC Twente, Vodafone, Postbank, Dordrechts Museum, Prins Claus Fonds, TNT Pakketdienst, Parker, School TV, BuZa and Tropen Museum.


Professional capabilities




Interaction Designer & Concepter | User Experience Designer

Engee, Amsterdam


Freelance digital-aficionado. Worked and working for (among others) NN, ING, Philips, Adidas, FOX Sports, Spaces, Adyen, LiGA, Albert Heijn, SimplySocial, AVRO, ASR, Publitas, T-Mobile, Neom, Deezer, BuZa, Vodafone, CoVadem, Spark Online, Parker, Tropen Museum, School TV, L1NDA, Prenatal, Fence Art, Kalzip, Vonage, SimplySocial, SAE en Flashclub

Co-founder, Teacher UX/ Workshops/ Concept

The App Academy


Because of a serious shortage of iOS developers we started a privately owned training company located in Amsterdam. We intend to fill a void in the education for App Development by teaching fulltime iOS and Android courses which cover all aspects of developing native mobile apps.

Founder, Technical Advisor, Concept



Don't we all just love and hate Ikea at the same time?! Mykea is a website to make your Ikea furniture more beautiful, unique and personal by customizing it with amazing designs.

Founder, User Experience Designer

Vesper Interactive


As a founder of Vesper I was responsible for the daily operations and the products we were making for our clients. Taking care of the technical side of the projects and to lead the designers and developers (often overseas) as well as advising the customers on solutions. Customers of vesper include (among others) PostNL, Dordrechts Museum, Prins Claus Fonds, 2alljobs, Amsterdams Fonds voor de Kunst, Agis, Bloomville..

Head of Interactive Media

phx creative communication


My task was to start the new interactive department within a print oriented design agency with an ambition to grow into the interactive field. We've created websites and other interactive products for (among others) ING, KLM, Kennemer Lyceum, Wareco en Immidio

Project Management, Flash programmer



At Flash[club] I started as a Flash AS2 programmer and soon got involved in managing projects and AS3 programming for clients like ABN AMRO (Wereldwijd rendement 3D globe), FC Twente's TaalTreffers (Game based learning system), Sony's walkman, Nuon job site, Postbank demo's, multiple games (like Bertolli and Blueband) and virals like Vodafone, FBTO, NS and Prodent.


Universiteit van Amsterdam


Teaching HTML to firstyear students "Media and Cultuur" at the University of Amsterdam (UvA).
UvA site


SAE (School of Audio Engineer)


Supervisor for the Multimedia course: teaching, assisting students with their projects and creating and marking their exams. Also responsible for maintaining the OSX network (gigabit, 3Tb storage server) and creating and maintaining the websites for and

Technical Service

paradigit Computers, Utrecht


Repairing and solving soft- and hardware problems for clients at Paradigit Computers in Utrecht.


Media en Cultuur, University of Amsterdam

BA Nieuwe Media, thesis on Game-Based Learning


School of Audio Engineering

Multimedia Producer


School of Audio Engineering

Audio Engineer


Hogeschool van Utrecht

Industrial Automation (3 out of 4 years)


Godelinde Secondary school

Havo and VWO, Dutch, English, German, Math, Physics, Economics and History


Latest Work